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Reluctant Capitalists: Bookselling and the Culture of Consumption
Emanuel Haldeman-JuliusEmanuel Haldeman-Julius began mass producing paperback books, all with the same blue, non-descript cover, all the same 3.5 by 5 inches, and all printed in eight-point type on cheap paper, in 1919. Within ten years the Little Blue Books Series was known worldwide, and the little town of Girard, Kansas, had become the "Literary Capital of the United States."
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This page was last updated on 06/26/2011.